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BK8 News has officially become a Global Partner of the Aston Martin Aramco Formula One Team, BK8’s own news item announcing the deal is dated 1 October 2026, and BK8’s site footer lists the Global Partner role for 2027–2028. Industry press, including industry.co.id, reported it on 7 October 2026. It marks the first BK8 sponsor move into Formula One for the BK8 News brand.
A global sports news and entertainment platform, BK8 News delivers sports coverage and entertainment content to audiences across international markets, with a focus on bringing fans closer to the sports they follow.
BK8 News branding on the AMR26
BK8 News branding will feature on the rear-wing end plate of the Aston Martin AMR26, supported by an onboard presence on the car. Additional branding will appear on the fin during the launch race weekend of the partnership, according to the press coverage.
The deal gives BK8 News access to Aston Martin Aramco’s global Formula One platform as it continues to expand its international audience.
Bringing fans closer to the action
Beyond branding, the two organisations will collaborate on marketing and audience engagement activities designed to give fans greater access to the team. Plans include fan experiences, behind-the-scenes storytelling and new perspectives on life inside a Formula One team, all delivered in an entertaining format.
Joint activities are planned throughout the 2027 Formula One season “and beyond”, according to the announcement. BK8’s footer gives the partnership period as 2027–2028.
What the partners said
Jefferson Slack, Managing Director of Commercial and Marketing at Aston Martin Aramco Formula One Team, welcomed BK8 News to the team, highlighting Formula One’s unique ability to connect brands with passionate audiences worldwide. He added that both organisations share an ambition to engage fans globally through sport and entertainment. His comments were carried in the partnership announcement, as reported by industry.co.id.
Michael Gatt, Managing Director of BK8 News, described the partnership as an important step in the platform’s growth and its goal of connecting with sports fans around the world. He pointed to Aston Martin Aramco’s position at the top level of global motorsport, where performance, precision and innovation define the team’s daily operations. His comments come from the same announcement.
A new chapter for BK8 News in Formula One
The Global Partnership marks BK8 News’ entry into Formula One, placing its brand alongside Aston Martin Aramco on track and across fan-facing activities. It forms a key part of BK8 News’ continued international growth and its mission to connect with sports audiences across global markets.
It follows BK8 News’ role as Presenting Partner of the BWF Thomas & Uber Cup Finals 2026 earlier this year. BK8 is also title sponsor of the BK8 Gresini Racing MotoGP team, a deal BK8 says it has extended through 2028. For the betting markets BK8 lists across football, badminton, basketball and more, see our BK8 sports betting guide. Betting costs money, so set limits first with our responsible gaming tools and helplines.